Our team are researching individual sectors of the Tourism industry to better understand and address the biggest challenges facing operators right now, specifically when it comes to marketing their businesses.
As part of our Motel sector research, recently a sample of moteliers in Taupo and Rotorua were surveyed to determine what marketing pain points motels in the regions share. The purpose of the survey was to evaluate the effectiveness of their marketing activity, and included questions about the motel's use of channels and what marketing tactics had proved both successful and unsuccessful. The survey also asked questions about the moteliers ability to capture data and utilise it to better communicate to their customers and target prospective guests. If you are interested in the results of this survey email our team today on firstname.lastname@example.org .
The survey of Taupo and Rotorua moteliers forms just a small contribution to our wider sector research currently underway. If you want to participate in our study of all sectors of the tourism industry, please contact our team on email@example.com or phone +64 7 541 1111 to find out more.