Responsive is tauted as the one design to rule them all, however we recommend a Responsive design website should also be accompanied by a mobile phone specific website. tailored to the unique demands of the traveller on the go.
Mobile aside (just for now!), here's what we consider the top 4 benefits of Responsive Design:
The foremost benefit of a responsive design is its flexibility to adapt to different screens. Your website is easily accessible on all types of devices. According to the size of the screen, the website shuffles content, images resize, and font size adjusts to deliver a quality experience to your users. Hence no matter what device a user has, he can conveniently read and navigate the site.
2. Easy to maintain
If you create multiple versions of your website – for desktop, mobiles, tablets, etc., you will end up updating all the different versions every time there is a change, be it adding a new web page, editing content or even correcting a typo. However, a responsive web design is easy to maintain simply because it is a single website that opens seamlessly on different devices. When you need to update the site, you only have to update one platform, and you have only one set of content to manage which saves precious time and money.
3. Better SEO
Responsive web design is now becoming a must for making your site search engine optimised. Instead of optimising content or building links for multiple sites, responsive design creates a single model that is easy to update and optimized for all devices. In addition, the URL structure also remains the same for all devices be it an iPad, desktop computer or a mobile that makes it easy for Google to index your site.
4. Boost conversions, better ROI
Currently, if a user tries to use your website from an iPhone, he/she may find it frustrating trying to navigate through all the information and you could lose a potential customer. An enhanced user experience means potential for increased sales and better conversion rates.
More companies are turning to responsive web design for the benefits we've highlighted. It is easy to maintain and update, ensures a user friendly experience across all devices and browsers, and ultimately guarantees better return on investment.
To find out more about transforming your website into Responsive Design contact our marketing team today on 07 541 1111 or firstname.lastname@example.org