TIME Unlimited

Marketing Strategy - Brand Identity - Digital Strategy
“ReserveGroup transformed our identity and our messaging. I feel confident our customers know who we are and what they can experience with us that is unique in the market."
- Néill Sperath, Founder & Director, TIME Unlimited
TIME Unlimited Tours provides premium Auckland and New Zealand tours. The value proposition of TIME Unlimited Tours is the cultural experiences integrated into every tour.

One day, one-way and multi-day tours departing from Auckland and New Zealand regions.

Objectives

  • Reduce competition at mid-market through differentiation
  • Develop a unique value proposition
  • Communicate the story of TIME Unlimited to build brand equity
  • Elevate product perception into luxury market
  • Develop strategic marketing plan

Solution

  • Research and Analysis; market segmentation, product review, assessment of value proposition
  • Marketing Strategy development
  • Create new brand identity
  • New digital presence

Delivered

  • New responsive website
  • Improved user pathways through better segmentation of product
  • Defined market segments for targeted digital marketing
  • Roll out of new brand identity that changed the face of the business and improved product perception
  • Validation of unique value proposition
  • Improved website performance
  • Alignment of marketing and communications with NZ Story and Tourism 2025 initiatives


TIME Unlimited

Results

Better website performance: more visitors, staying longer, booking more

Targeted marketing and communications activity with a new responsive website, improving the user experience across all devices and providing customers clearer pathways to booking.

"Working with ReserveGroup forced us to look hard at our business from the customer perspective. We thought we knew what we needed to do but they put a new strategic perspective on our business and the end results have been transformational. We really know where we’re headed and what’s important now.”

- Ceillhe Sperath, Founder & Director, Time Unlimited
TIME Unlimited
TIME Unlimited
TIME Unlimited
TIME Unlimited
TIME Unlimited

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