Distinction Hotels

Improve online experience, making it easier to manage and increase direct booking.
“The experts at ReserveGroup have helped us build an outstanding brand and enabled us to succeed both online and through traditional channels.“
- Ducan Fletcher, CEO, Distinction Hotels NZ
The Distinction Hotels NZ group own and manage ten superior 4 to 5 star properties under the Distinction Hotels brand in both the North and South Islands of New Zealand.

Objectives

  • Increase customer loyalty and direct bookings
  • Make it easier to manage information and rates for multiple hotels

Solution

  • Introduce bespoke, integrated loyalty program
  • Full digital strategy developed, based on research and industry knowledge
  • Redesign and rebuild, using structured data to allow resources to be shared between hotels

Delivered

  • Full digital strategy
  • UX focussed design process
  • Comprehensive wireframes describing functionality in detail
  • Fresh, contemporary designs
  • Portal and microsites, sharing data through evoSuite
  • D-Club loyalty program

 
Distinction Hotels

Results

hOTEL PORTAL AND MICROSITES, PROVIDING CONTINUAL GROWTH IN DIRECT BOOKINGS AND REVENUE

“ReserveGroup worked with us closely every step of the way and clearly explained our options, so we could make informed decisions. Over the years, ReserveGroup has proved to be an invaluable partner. We have access to professionals in various disciplines we can rely on.”

   - Duncan Fletcher, CEO, Distinction Hotels NZ

All sites are now managed from a central data repository, and traffic, new visitors, returning visitors, and number of page views have all increased. This has resulted in an increase 44% in direct booking revenue in 2016, to date.
Distinction Hotels
Distinction Hotels
Distinction Hotels
Distinction Hotels
Distinction Hotels

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