Conventions & Incentives NZ

Improving online experience and providing value to members.
“ReserveGroup have proven to be an outstanding partner to CINZ over the years. We are continually impressed with what they deliver, from insights and strategy through to innovative technological solutions.”
- Heather Cornish, Events & Marketing Director, Conventions and Incentives NZ
Incorporated in 1984, CINZ takes a lead role to increase New Zealand's convention and meeting activity from international and domestic sources for the benefit of its membership, principal stakeholders, and the New Zealand economy.

Objectives

  • Provide value to members
  • Improve user experience and increase online profile
  • Provide industry tools and resources
  • Increase communications
  • Retain industry leadership position
  • Provide a unique event planning offering

Solution

  • Refresh brand identity
  • Comprehensive digital strategy based on research and industry knowledge
  • Engage UX consultancy and design to wireframe user pathways based on different personas
  • Plan web design and build project with latitude for continual improvement strategy
  • Develop eMarketing strategy and technology to automate communications

Delivered

  • Scope and digital strategy
  • Persona research and Analytics review
  • Brand refresh and extension
  • IMA Award winning website
  • New cutting edge functionality, putting CINZ ahead of any comparative organisation  
Conventions & Incentives NZ

Results

award winning website

Winner of the international IMA Outstanding Achievement Award for 2015 in the Travel and Tourism category. The new CINZ website has had an 809% increase in the average time visitors spend on site, and delivered a 35% increase in online conversions representing tangible value for CINZ members.
Conventions & Incentives NZ
Conventions & Incentives NZ
Conventions & Incentives NZ
Conventions & Incentives NZ
Conventions & Incentives NZ

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