Villa del Lago

Increasing direct revenue through providing Evosuite technology and a strategic SEO approach.
"Spectacular lift in quality and performance since ReserveGroup rebuilt our website and implemented effective SEO. Responsive and competent, with great customer support."
- Nik Kiddle, General Manager, Villa del Lago
Villa Del Lago is a 33 room serviced apartment hotel located in the heart of Queenstown, New Zealand.

Objectives

  • A digital marketing strategy including a responsive upgrade of the Villa del Lago website to effectively communicate the quality of the product and stunning location.
  • Build a Content Management System that enables the client to conveniently update new information, images and events on a regular basis.
  • PPC Campaigns to position Villa del Lago within the premium Queenstown accommodation market.
  • Provide complete integration with Google Analytics to improve insights and reporting.

Solution

  • Technology: implement evoSuite and tourism marketing software.
  • Digital marketing: implement a comprehensive SEO strategy to improve the quality of traffic delivered to the website.

Delivered

  • Performance reporting with Google Analytics
  • Identified user personas within target segments
  • Implemented technology to create and distribute promotions, special offers and latest news
  • Design and build a fully responsive website to position Villa Del Lago in the premium market sector
  • Ongoing SEO services to maintain visibility in search engines and deliver quality traffic to website.
Villa del Lago

Results

Spectacular Increase in Quality and performance

A beautiful new responsive website, with effective technical SEO structure, positioning Villa del Lago among the premium accommodation market in Queenstown. This project delivered a spectacular lift in digital performance.
Villa del Lago
Villa del Lago
Villa del Lago
Villa del Lago
Villa del Lago

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