Oceanside Twin Towers

Improve online representation and increase direct bookings.
“ReserveGroup has provided Oceanside Resort & Twin Towers their knowledge and expertise from website design and build, to marketing strategies and everything in between since around 2002.”
- Vanessa Gillard, General Manager, Oceanside Twin Towers
Sitting at the foot of Mount Maunganui and overlooking golden sand beaches, Oceanside Resort offers something few others can – Mount | Coast | Ocean. Their enviable location on Maunganui Road puts them at the heart of this bustling seaside town.

Objectives

  • Improve online representation
  • Identify product and customer segments
  • Create unique value proposition
  • Ensure Oceanside utilises effective technology to increase bookings

Solution

  • Property positioning
  • Market segmentation; who, where, needs, motivators
  • Rate strategy
  • Product positioning using value proposition map
  • Design and build of a custom responsive website

Delivered

  • Research into target segments and value proposition.
  • Rates and occupancy analyses and a full overview of current Google Analytics and user flow.
  • Aligning product with target audience through storytelling
  • Tiered rate strategy
  • Tactical plan aligned with monthly marketing activities
  • Custom responsive website segmenting clients for better navigation
Oceanside Twin Towers

Results

Communicating value, increasing revenue, more bookings

Proven digital strategies leading to increased revenue - improved online representation with a custom designed responsive website, and improved search engine optimisation resulting in increased bookings.

Everyone that has ever been part of their team has been professional, educated and taken our business in the right direction. One of my personal favourite reasons for RG is that they deliver information to you in ways someone without a degree can understand.

  — Vanessa Gillard, General Manager, Oceanside Twin Towers
Oceanside Twin Towers
Oceanside Twin Towers
Oceanside Twin Towers
Oceanside Twin Towers
Oceanside Twin Towers

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