Swiss-Bel Hotel

Increase direct bookings by using appealing content presented consistently across portal and hotel sites.
“The results have been far beyond our expectations. Online revenue in the first weeks of launch increased by 41% and conversion by 29%. The sites bounce rate has reduced to an all-time low of 19%.”
- Steve Woods, Group Director E-Commerce Business Development, Swiss-Belhotel International
Swiss-Belhotel International currently manages a portfolio of more than 60 hotels, resorts and projects located in China, Vietnam, Philippines, Malaysia, Indonesia, Australia, Kuwait, Qatar, Bahrain, Iraq, Oman and Saudi Arabia.

Objectives

  • Increase direct booking
  • Ability to add hotel microsites within 48 hours
  • Manage content for all hotels in an easy consistent way
  • Create appeal to book

Solution

  • evoSuite software implementation
  • New portal website
  • Options for each hotel to get a microsite using current group content
 

Delivered

  • evoSuite software
  • Strategy and segmentation
  • Wireframe and design
  • Group and hotels websites
Swiss-Bel Hotel

Results

OVER 30% GAIN IN  ONLINE REVENUE

“We worked with ReserveGroup to create a strategy with key deliverables that included increasing online booking conversion, reducing bounce rate, promoting website direct bookings and introducing the ability to cross use content between communication channels. The evoSuite system allows us to easily and cost effectively add new properties which is vital for our aggressive growth plans to have over 120 hotels open by 2017.”

— Steve Woods, Group Director E-Commerce Business Development, Swiss-Belhotel International

Increased visitor conversion rate, a significantly reduced bounce rate, improved consistency across the group, and the ease of managing and adding new hotels, all contributed to a 30% gain in online revenue.
Swiss-Bel Hotel
Swiss-Bel Hotel
Swiss-Bel Hotel
Swiss-Bel Hotel
Swiss-Bel Hotel

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