Leading global hospitality management chain Swiss-Belhotel International has teamed with ReserveGroup New Zealand to deliver an advanced desktop and mobile digital marketing platform to over 120 hotels and resorts by 2016.
Fast growing world-wide hotel group Swiss-Belhotel International launched a new state of the art digital marketing system built by New Zealand company ReserveGroup, making it easier and faster for guests to book online while helping the business significantly improve its websites, communications and operational efficiency.
The new websites are built on a 100% New Zealand developed tourism marketing software platform called evoSuite that enables the group to easily manage and showcase their growing portfolio of hotels. As it is vital for an international hotel chain to always have its website live with fast loading speed in multiple countries, it will be served through a 45 node cloud-front distributed network enabling content to be rendered as close to the user as possible, resulting in high speed world-wide delivery.
evoSuite offers a dual user interface comprising windows and web and the majority of information is managed as structured data enabling the group to gain a unique overview of each and every hotel, their promotions, experiences, reviews etc. The information can then be used across a multitude of channels from the international site to individual hotel sites as well as electronic direct marketing and social media channels like Facebook or Twitter. The platform is fully responsive, which means communications are optimised for viewing across a wide range of devices including traditional computers, tablets or smartphones.
evoSuite features a multitude of latest technologies and APIs. Among these, ReviewPro integration, internet booking engines integration, in-depth Google Maps integration which improves the service to guest by showing local attractions and how to get there from each hotel. Enhanced integration with hotel management tools behind the scenes and advanced use of structured data enables Swiss-Belhotel’s to gain a unique view of each hotel and operate more efficiently.
Swiss-Belhotel’s Group Director of eCommerce Business Development, says:
“ReserveGroup were selected over 10 other global vendors. They were chosen because of their leading edge marketing tools, in-depth knowledge of the hospitality industry and proven track record in developing innovative result driven websites for tourism businesses around the world.
We worked with ReserveGroup to create a strategy with key deliverables that included increasing online booking conversion, reducing bounce rate, promoting website direct bookings and introducing the ability to cross use content between communication channels. The evoSuite system allows us to easily and cost effectively add new properties which is vital for our aggressive growth plans to have over 150 hotels open by 2017.
The results have been far beyond our expectations. Online revenue in the first weeks of launch increased by 41% and conversion by 29%. The sites bounce rate has reduced to a all time low of 19% which is an indication that visitors like what they see when they arrive at the new website. What’s more impressive is the average industry bounce rate is 40%. The total number of page views per day has increased by 92% and the average number of page views per user by 89%. ”
Swiss-Belhotel International currently manages a portfolio of more than 120 hotels, resorts and projects located in China, Vietnam, Philippines, Malaysia, Indonesia, Australia, Kuwait, Qatar, Bahrain, Iraq, Oman and Saudi Arabia. Awarded Indonesia's Leading Global Hotel Chain for four consecutive years and Most Favourite 4-Star Hotel, Swiss-Belhotel International is one of the world’s fastest-growing international hotel and hospitality management groups. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are located in Hong Kong, Dubai – United Arab Emirates, Shanghai - China, Sydney – Australia, Hanoi - Vietnam, Jakarta - Indonesia, Bali - Indonesia, Bangkok - Thailand and Auckland - New Zealand.
ReserveGroup is a progressive tourism strategy, design and technology firm. With headquarters in Mount Maunganui, more than 20 specialist staff focus on delivering innovative strategy and marketing automation systems for the tourism industry. ReserveGroup have over 500 tourism clients internationally from large organisations such as Swiss-Belhotel, Tourism New Zealand, Distinction Hotels Group, to specialists such as Oceanside Resort & Twin Towers, Sport of Kings or New Zealand RiverJet. A key strength of ReserveGroup’s marketing led software evoSuite, is the connection between the customer and the supplier. evoSuite has been developed to increase operational efficiencies to create a super system that integrates seamlessly over all aspects of a tourism business. The evoSuite platform can be cloud, SaaS or server based, enabling businesses to manage and measure their performance anytime, regardless of location.
Roland Leemans, CEO, Managing Partner, B.Sc. MBA, Exec.Ed. (Harvard Business). Ex PriceWaterhouse Coopers Europe, over 15 years’ experience in business analysis, marketing strategy, engineering, IT infrastructure and software architecture.
Henrik Arlund, CEO, Managing Partner, B.Sc. M.Sc. Ex KPMG Europe, over 15 years’ experience in IT analysis, audit work, systems analysis and software development for the travel industry including Scandinavian Airlines and Radisson.