If you haven't read it already, Google released their annual Traveler survey in November 2013. The purpose of this research was to determine whether the attitudes and behaviors of leisure and business travelers have changed over the past year. Key insights include:
- Travelers seek value and comparison shop with increasing frequency. Business travelers prioritize price, convenience and prior experience
- Most consider the web to be important for travel research and planning, but the web is also a fundamental source of inspiration for new travel. Search remains key for leisure and business travelers as they seek a variety of content and information online.
- Travel planning is no longer limited to a single screen. Travelers move sequentially across devices to complete tasks, often with search being the unifying activity.
- Travelers are watching more videos online to help make decisions — where to go, what to do, how to book. Business and leisure travelers create and share online videos of their trips.
Download a copy of Google's 2013 Traveler Report here.