Your website is the first impression of your property, so what does your website tell visitors about you? As the online window to your property and one of your best marketing tools, your website has several jobs to do. It needs to first attract visitors, then inform them and convince them to book and stay with you.
If you want to turn your website lookers into room bookers, here are five key aspects to consider:
1. Layout – the journey through your website
Ensure your content is well organised with the most important information first. Avoid clutter, but also don't be too vague. Visitors have come to your website with a purpose, so make it easy for them to find what they are looking for. Are your room rates and location easily found? Can visitors see where to book or make contact with you? Ensuring the journey through your website is a clear and simple one will increase your chances of converting website visitors to guests in your rooms.
2. Design – how good does it look?
While the most important thing in website design is to consider the user’s experience, an attractive website will draw visitors in and help encourage them to spend longer on your website, learning about your property and services. It is the online representation of your brand - so from the colours to the message, consistency is key.
3. Functionality – how easy is it to use?
People shouldn’t have to think about how to use your website. Your goal should be to make it easy for visitors to get from A to B by creating a clear navigation structure that makes it easy for them to find what they want.
4. Manage your website with an awesome CMS
So you can keep your website fresh and up-to-date you need to manage it with a good Content Management System (CMS). While there are many systems to choose from, we recommend the évoSuite CMS, which comes with all RéserveGroup websites. The évoSuite CMS makes it easy to add and change content on your website – ensuring it's an evolving marketing tool for your business.
5. Multiple forms of content – is it interesting and diverse?
Having various types of content like image galleries, interactive features, dynamic maps and blogs all help create a content-rich experience. Videos in particular are real attention-grabbers. Making a video for your website doesn’t have to be an expensive exercise - you can record it yourself and upload it, or ask the team at RéserveGroup about making a simple video for your property.
Some of our latest work
Our expert team build great tourism websites daily. With over 500+ clients we have created a variety of sites for individual properties and national tourism organisations including; The Reef House Vanuatu, Captain Tamas Lagoon Cruises, Pauanui Glade Holiday Park, Cook Islands Tourism and Papua New Guinea Tourism. Whatever you do with your website, look at it from the visitor’s perspective and ask yourself: Am I giving the best impression of my business, always?
For more advice contact our team today on firstname.lastname@example.org or phone +64 7 541 1111.