1. What is it?
Google Penguin 2.0 launched end of May and is set to change the face of authentic page ranking. Penguin 2.0 is an algorithm update which ultimately affects how websites are evaluated for search engine results. The 2.0 version was developed specifically to address web spam including dubious techniques used to manipulate Google like; spam links, paid linking, hack sites etc.
2. How it will affect you:
With just 2.3% of English-US search results affected, as long as your website content and SEO methods are top notch, there is slim to no chance your page rank will be affected by this update.
3. What you can do:
Penguin 2.0 analyses full website content, not just your homepage, taking note of specialist or unique knowledge shared on your site. The quality and relevance of content determines your authority on a subject and therefore your position in search engine results. Here are some basic checks you can do today
- Quality content is king. Ensure your website is furnished with distinct and superior content regularly
- Avoid duplicating content on your website, this includes copy used for your business listings on other websites - this will adversely affect your rank
- Being an authority on a particular subject will help raise your performance in search engines
- SEO isnt optional or something you do just once and forget about. Optimising for search engines is a live task you need to do regularly to keep your website on the engine radar
For best practice optimisation utilise the services of our SEO specialists. From as little as $135 per month one of our team can manage your SEO for you.
To discover how you can be found online faster, contact our experts: firstname.lastname@example.org Phone +64 7 541 1111
Still want to know more about Penguin 2.0? Check out Google's Matt Cutts on this You Tube video