A QR code is a way for you to connect with your customers on the go. But it's not enough to have a QR code displayed somewhere and simply direct the user back to your website - today's connected consumers demand more. Some businesses rely on the novelty of the QR code to do the work for them but if you're going to ask a consumer to scan your QR code and re-direct them somewhere, there still has to be a call to action and meaningful engagement. Put some thought into what you want your customer to experience, and ensure they arrive at a mobile-friendly landing page.
- QR code 101 - what are they exactly
- Five worst QR code blunders
- Three inspirational campaigns to get you thinking
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