|RéserveGroup repositioned PNG’s portal image in line with the ‘expected’ image of the South Pacific, whilst still dynamically presenting the Papua New Guinea identity and points of difference. They have two main sites - a tourism style and a corporate style which uses the same themes throughout, but offers information presented in two different ways which is key to find the right information for either trade or tourist.
The more corporate and trade focussed portal site includes features such as policy & planning, tourism master plan, model provincial plans whereas the tourist focussed portal links to tourism information based on the key tourism strengths identified as Trekking, Diving, Surfing, Cultural Events, Bird Watching, Cruising, MICE and Maps.
RéserveGroup was also asked to make the website with additional country specific ‘sub sites’ with individual URL’s. These country specific sections are Germany, Japan, Australia, and North America and utilise the majority of the global content with selected sections singled out for specific country information. The sections for Japan & Germany will also be presented translated into their home languages.
The RéserveGroup évoSuite Enterprise Solution Package included:
- Content Management System
- Customer Relationship & Project Management with Outlook integration
- Business Listing Management
- Announcements Management
- Document Management
- Human Resources and Recruitment Management
- Customer Interaction & Data Gathering
Since their website went live at the end of 2010, Papua New Guinea has had a 14% increase in tourism arrivals.