eMarketing Campaigns

évoSuite campaigns and distribution lists; divide, target and conquer!

A marketing campaign is simply an email mail-out to a selection of contacts from your database. It is mainly used to send out newsletters. Campaigns can vary from each other, in terms of markets, depending on who your target recipients of the campaign are, you therefore need a system where you can group the newsletters, documents and emails specific for one campaign and then further choose who it is sent out to.

Organize your communication into campaigns
With the évoSuite eMarketing module, you can create, edit, delete and easily find campaigns, add distribution lists and documents, which can help you ensure your recipients only gets relevant and proper targeted information.

The fact that the campaign types are created by you mean you can customise them to fit your business needs and audiences. However, when purchasing the évoSuite eMarketing module, a default campaign type will already be set up, making it easy for you to get started right away.

Examples of campaign types could be based on:

The industry i.e. IT businesses.
Event or promotions i.e. Summer campaign; 25% Off special deals.
Based on the contacts targeted in campaign i.e. email contacts.

Whatever suits you and your business best!

Once you have created a campaign, you can easily reuse it or choose to create several new ones.

Sending newsletters from within campaigns
Targeted communication is vital in this day and age, where information overload and spam are obstacles businesses have to fight their way through in order to be heard. By having relevant and targeted messages, the readers are more likely to value emails sent from your business and avoid having them discard them without having read them.

Campaigns can help ensure the right people get the right messages, as your newsletters and communication will be stored and sent directly to the contacts in your database. This will ensure that for instance a mail-out about product updates for suppliers, aren’t sent to new customers, to whom it would be irrelevant. Each group would be targeted with a separate “Campaign” which can have different focus areas.

Distribution lists
You, furthermore, have the choice of adding a distribution list when sending out Newsletters. This is if you may have several categories of people you want to send your newsletter to, such as email contacts, past clients, suppliers and business contacts. Sorting them into separate lists makes sense, but sometimes you might want to mail a newsletter to several groups at once. A distribution list might just be for one newsletter, or you might use it again and again.

Reports based on Campaign
Campaigns also enable you to create reports to a specific marketing campaign, knowing exactly how well it did. Did people read it, did they click the links, did they go to your websites, and purchase products as a result and much more.

3 reasons why you will love the simple eMarketing campaign management system:

Segmenting your list is PROVEN to significantly improve results. We’ve made it so easy to segment your lists.
It can help you target your campaigns more effectively.
Our system will show you which emails are the most popular, and what inspires people to take action…so you can do more of it!