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| In partnership with RéserveGroup, Tamaki continues to set TRENZ! |
| Monday, 8 June 2009 |
RéserveGroup's creative team were excited to be asked to design TRENZ marketing materials this year for the award-winning Tamaki Group.
A 12-page book was designed to showcase the portfolio of products and experiences that the ground-breaking tourism company offers.
The pioneering Tamaki Group have created a storytelling trail of visitor experiences throughout New Zealand to mirror an historical trilogy of published novels. The Chronicles of Uitara follows generations of a warrior line, and each 'Chapter' of the story is played out in impressive re-enactments every evening. Lost In Our Own Land, in Christchurch, is heading in to its third season, the famous Tamaki Maori Village encounter in Rotorua has been re-designed heading in to its first summer as Journey of Ages, and The Arrival will open in Manukau Auckland late 2011.
Capturing this storytelling concept, RéserveGroup's graphic design team came up with the idea of displaying marketing material inside an 'ancient book' - complete with Tamaki logos 'stamped' into the 'leather' cover and 'gold leaf' type to highlight important contact details. The inside of this old-fashioned book was designed to look like weathered parchment paper, with traditional fonts used and aging effects placed on the Tamaki photography.
The result is an utterly unique, yet professional peice of marketing collateral that perfectly complements the exceptional Tamaki storytelling product and brand.
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Venue:
New Zealand, Nationwide
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 click to enlarge
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